Story+derm

Storyderm's'derm' stands for Dermatology, meaning dermatology.
The pattern on the top of the Storydom logo is a lily flower that symbolizes purity. It refers to a product containing the purest and cleanest ingredients obtained from nature. [Navy], the main color of Storydom, symbolizes a trustworthy and honest company.

BI

Brand Identity

01.

Storyderm”Containing skin stories in science”
“Skin stories, finding the answer in natural science”

-Story = Many people’s stories about various skin problems
; Skincare Story, Cosmetics Story, Customer’s Skin Story….
-derm = Dermatology, meaning dermatology
-Hearing many people’s stories about various skin problems and trying to heal them based on scientific evidence.

02.

Main color “Deep Blue”

– Sincere mind, agony, innovation, creation, infinite trust
– Color that symbolizes strong confidence and trust in the brand

03.

Brand symbol “Lily”

– Symbolic meaning = purity, nature, new life, energy, natural power, beauty, balance
– A product containing the purest and cleanest ingredients obtained from nature by expressing the lily flower symbolizing purity.
– The most elegant and beautiful flower among flowers

04.

Sub-color “Use different colors for each line to give meaning”

-Rose Pink -> Ultra Line: A color that symbolizes a girl (youth), an attractive color
-Gold (Gold Brown) -> Princess Line: Shiny, precious, premium color
-Blue Diamond -> O2 White Line: A color that symbolizes coolness and cleanliness
-Turquoise -> Time Machine Line: Healing, recovery, blue + green = color that symbolizes the sky and the earth (symbolizes rebirth with clean and healthy skin)
-Apricot color (Living Coral) -> Clinic A-Line: Color that symbolizes positivity, hope, and vitality (A line aimed at teens and 20s with a lot of troubles)
-Purple (ultra violet) -> Anti-wrinkle line: A color that symbolizes divine and nobility (a color that represents anti-aging)
-Black -> Personal care: Color that symbolizes personality, mystery, and elegance
-Sun Orange -> Super Ultra Nutrition: Color that symbolizes vitality, youth, joy and happiness
-Bud Green -> Laser Repair: Color symbolizing growth and regeneration

Storyderm specification

Storyderm
development

Storydom developer Dr. Yang, working for a famous Korean pharmaceutical company, began his career by selling to experts in pharmacies and dermatology. He has been a veteran who has worked for pharmaceutical companies for many years and is recognized by everyone. Through this experience, he realizes that each customer has different needs and that he needs to deal with them in various ways.
Around that time, my daughter, who had poor skin from an early age, was often teased by her peers, and it hurt her indelible heart. Looking at her daughter who has been hurt deeply in her heart, Dr. Yang decides to make healthy cosmetics herself, with the heart of her father, hoping that she can heal even the wounded inner pain, not just cosmetics for external beauty.